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From BALLE to LOCALISM

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Starting work with BALLE national in late 2011, our task was none other than to make BALLE well-known and understood for its work and mission. With an oblique acronym and mixed messages holding them back, we crystallized the message and converted their mission--local--into the underpinnings of a movement. It was launched this week to the world (albeit, unfortunately, with some internal organizational design compromises). Be a Localist!