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From BALLE to LOCALISM

From BALLE to LOCALISM Image From BALLE to LOCALISM Image From BALLE to LOCALISM Image From BALLE to LOCALISM Image From BALLE to LOCALISM Image From BALLE to LOCALISM Image From BALLE to LOCALISM Image

Starting work with BALLE national in late 2011, our task was none other than to make BALLE well-known and understood for its work and mission. With an oblique acronym and mixed messages holding them back, we crystallized the message and converted their mission--local--into the underpinnings of a movement. It was launched this week to the world (albeit, unfortunately, with some internal organizational design compromises). Here are the tenets: http://bealocalist.org/Localism-101
Be a Localist!