The new mark we designed to capture the concepts of systems thinking, multiculturalism, humanism and sustainability.
Before and after
The new brand visual language in action for web
Acculturalization of the new brand through storytelling
The Localist Movement
It's been there the whole time
It just needed to be identified
Starting work with BALLE national in late 2011, our task was none other than to make BALLE well-known and understood for its work and mission. With an oblique acronym and mixed messages holding them back, we crystallized the message and converted their mission—local—into the underpinnings of a movement. It was launched this week to the world (albeit, unfortunately, with some internal organizational design compromises). Here are the tenets: http://bealocalist.org/Localism-101
Be a Localist!