Some professions don’t require a reality check. Ours needs a reexamination. We believe western culture has developed in a thoroughly unsustainable way, and we feel it is in large part the responsibility of people in the media — the tastemakers, the culture definers, the influencers — to help set things right, rather than continue to encourage unconsidered consumption. Therefore, as much as we can, we practice thinking and action at egg that revolves around sustainability.
We started egg in 2002 with the express purpose of working with companies and brands that are thinking about and working on sustainability, and that need to communicate around it in some way. If an individual can express right livelihood by aligning their values with their work, why not an entire company?